Street Child, a rapidly expanding global children’s charity, are searching for an outstanding professional to lead our group marketing, media and communications (MMC) work – and take it to the next level, at a vital ‘acceleration moment’ in our organisation’s development and impact.
We are looking for an energetic and imaginative communicator who will transform our MMC output by boldly, memorably and urgently carrying the case for Street Child’s cause and work – as far and wide as possible.
We need someone who can both roll their sleeves up; and work strategically. This role is for someone excited to be hands-on, ‘leading through doing’ with writing, designing, working with media contacts and leading a high-quality small team every day; but who can equally plan, coach, ideate, advise and strategize.
This vital role will report directly to our CEO; work intimately every day with UK fundraising; and provide frequent support to programmes and fundraising colleagues, globally.
The scope of this role is broad, almost insanely so …
Geographically, Street Child UK is the ‘mothership’ for a diffuse global organisation whose programmatic and/or fundraising footprint extends over c.30 countries. The focus of the role at this stage is UK-centric activity; but advising, supporting, and working on the brand and MMC across the entire global group is also a key aspect. Moreover, supporting our key local NGO partners in effective MMC is also a central plank of our partnership offering, which in turn sits at the heart of our entire global strategy.
The role spans the entire range of the group’s media, marketing & external communications:
Website & social media channels – ensuring compelling, attractive, imaginative content that excites our audiences and pushes them towards deeper engagement;
Third-party media – working to see Street Child’s work, issues and perspectives covered as deeply, prominently widely as possible by highly credible and high-circulation/viewer media outlets;
Physical & e-publications – helping ensure the organisation presents itself as well as possible, especially to professional audiences, with excellent publications and assets (e.g. annual review, summary documents, programmes reports and insight paper);
Digital marketing – driving fundraising and event-recruitment through excellent digital activity;
Campaign design – working with fundraising and other senior colleagues to imagine, design and execute brilliant campaigns;
Advocacy – to work with senior programmes and policy colleagues to capture Street Child’s key messages and perspectives and support their targeted and/or prominent amplification
Brand – global brand guardian and lead; working to curate the strongest and most effective brand identity for the organisation;
Realistically, we know this is a super broad portfolio and set of challenges. And there are very few professionals with deep expertise and experience across all these areas. So what we are looking for is this:
Someone who is excited, more than daunted, by the breadth of this! And, along with the generic skills and willingness to lead across the full breadth;
Clearly brings impressive skills to at least one or two of the key aspects of the brief – of particular interest would be professionals with strong proven abilities to drive third-party media exposure &/or digital marketing;
Key personal qualities: imagination, creativity, ambition; commitment to cause; collegiality; professionalism; flexibility.
A strong writer is preferred; but not essential if bringing great qualities in other key areas (e.g. digital or creative).
The final key aspect to highlight is the unique opportunity afforded by the charity’s intimate and open-ended relationship with Liberty Global plc (following the merger of Lessons for Life, who LG helped found and massively backed, into Street Child in 2019). The MMC possibilities inherent in this relationship are significant, as is the willingness of LG to help pursue them. Ideas, willingness and the ability to work closely with LG, and those in their extensive networks, to drive great MMC outcomes is also critical.
The salary band for this role is deliberately broad as we can envisage a range of suitable candidates, and are not set at all on any particular path. A candidate with less experience could blow us away with their ideas and drive – but may need to convince on their ability to lead and manage effectively across the whole piece. A professional coming with a fantastic high-level track-record may deeply impress – but could also need to convince us of their ability and desire to roll sleeves up and work hands-on. Either way, we aim to pay attractively and the salary offered will depend on the profile and experience of the candidate appointed.
An optimal location for this role would be in London, with a willingness to work in our London office three, or more, days of the week. Other arrangements, UK or global, will be considered however for an exceptional candidate. We would also be willing to consider fantastic candidates preferring to work only 3 or 4 days a week.
Street Child began working in Sierra Leone in 2008 with one project for 100 children. In 2021 Street Child expects to make a material contribution to the education of half a million children in c.20 countries – and help over a million children by 2023. Powerful, imaginative, professional, and at times brave, communications and story-telling have been a key driver in our early development – and will be equally critical if we are to continue to grow our impact for children living in the world’s toughest contexts. This role is your unique opportunity to lead in this key area.
To apply, please visit our website where you will find details on how to submit your CV and a brief covering note explaining why you think you could make an extraordinary impact in this role – ideally ASAP. We are reviewing applications and interviewing on a rolling basis.
Pre-employment checks will be required as part of our recruitment process in line with our Safeguarding Policy. Street Child welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.