Brand Marketing Manager
£34,613 pa (including £4,689 London Weighting allowance) + excellent benefits including 30 days holiday and flexible working
Closing date: 22nd September 2021 at 11.30 pm
Are you a creative individual with an excellent eye for design, experience of working in a marketing or creative environment and have a strong track record of developing a brand or content for brands? Then join Shelter as a Brand Marketing Manager and you could soon be playing a vital role at the heart of our Marketing team.
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination and the threat of eviction. So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need ambitious, best-in-class individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.
At Shelter we are united by our purpose to defend the right to a safe home. Our enemy is the social injustice at the core of the escalating housing emergency. We believe that to win that fight, we must be representative of the people we are here to help and those who support our movement for change. In all our people decisions, we take pride in being inclusive, fair, equitable and transparent.
We have committed to combat racism both within and outside Shelter and welcome you on our journey to becoming a truly anti-racist organisation.
About the team
Our Marketing function includes search, digital and social media specialists, a brand management team and a paid campaign strategy and delivery team. Working closely with our creative, digital and insight teams, we support all areas of the business and work across all aspects of marketing, combining our expertise in engaging organic and paid audiences. From developing project strategies to delivering multi-channel campaigns, we analyse market trends, build targetable audience segments and constantly optimise and test new channels and ad variants. Our goal? To dramatically increase the general public’s understanding of, and empathy with, people struggling with homelessness and unfit housing – and this is more vital than ever in the current climate.
About the role
It’s an exciting time to be joining Shelter as there’s a lot of change happening following the launch of our new brand, which has re-positioned us and set the base to tackle what has grown from a housing crisis to a national emergency. Your challenge will be to develop supporter-focused, engaging brand content for all our communication touchpoints. Indeed, we’ll rely on you to commission and deliver content that increases supporter engagement and retention in support of our new brand positioning. You’ll also be the ‘go-to’ on understanding the brand and its execution across our communications.
Day-to-day, you’ll get to work on briefs for various projects and products from across the charity, ranging from teams in our income generation directorate to our services. In any given week you could be working on our supporter communications, sporting or cultural events, brand partnerships or with our community organisers. You’ll also need to work closely with our in-house creative team, as well as with the Senior Brand Marketing Manager, to pull on the strengths of our 16-strong Marketing team to complete projects.
We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.
To succeed, you’ll need a track record in brand management that includes embedding and maintaining a brand. We’ll also be looking for a good understanding of multi-channel marketing and communication development and evaluation and a proven ability to brief and manage in-house and external creative agencies. Lots of initiative is important too, as are strong interpersonal and communication skills and an understanding of how to use different messages effectively for difference audiences. A stickler for attention to detail and comfortable balancing multiple projects, you have excellent project management skills too. And, when it comes to presenting or training others, again, you have what it takes to deliver.
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.
To find out more about the role and the benefits of working for Shelter please visit our website. Apply to be part of our team and be the change you want to see in society.
Safeguarding is everyone’s business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.