Potters Bar, Hertfordshire
Canada Life Limited
Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.
Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
What we’re building
We now need a Creative Digital Copywriter to support the transformation and the future growth of the business within the Marketing function, so it can operate as an integrated marketing team that positions Canada life as a market leader in the UK, by creating a single ‘One Canada Life’ brand, delivering a seamless digital experience for our customers and employees, and bring the brand to life.
This is for a fixed term contract position is for a Creative Digital Copywriter/Editor to be the engine of content production for the new Canada Life UK website, the length of the contract we would anticipate to be c. 6-9 months long to help us effectively launch the new website.
The focus of content creation will be on Individual products both on & offshore, [to view the product set see the Canada Life Website Retirement, Estate Planning, International, Home Finance, Savings & Investments products] however from time to time there may be a requirement to assist across our other lines of business on an adhoc basis.
This is an exciting time for Canada Life as we are currently in the middle of a rebranding programme, thus the copywriter will be delivering content to the new style and tone standards as defined by the rebrand design project.
The Creative Digital Copywriter will be responsible for the creation of digital copy in partnership with the business leads. This may well involve taking more technically focused information and whilst keeping its technical integrity, make that copy work in a digital environment and engages its target audiences
The task will be a mixture of brand new content creation as well as refreshing existing content all within the confines of the new style guide, that is yet to be delivered, anticipated by end Aug/early Sept. Another key facet to this task is that we want to move away from a static brochure ware site to a more engaging web presence including more diverse content types such as:
Thus it is imperative that the successful candidate can demonstrate experience of working across the creative studio working alongside other creative discipline leads and that they have extensive experience of producing copy for every type of digital content.
Digital copy creation and editing skills are a must, and experience of working within a regulated, ideally Financial Services background would be preferable.
This role will require extensive relationship building across various stakeholders across Canada Life’s UK Business thus we are looking for someone who can effectively build alliances and enjoy collaborating with numerous stakeholders, as well as have the skills to sell-in your creative vision and creative approach and to be able to effectively manage feedback.
This person must be a self-starter, who relishes the freedom and the opportunity to help a major UK Financial Services organisation to very tangibly deliver its new brand voice. We expect the successful applicant to be able to hit the ground running thus interpersonal skills and a collaborative approach are as important as having the required skills.
Proactive and solutions focused, we expect this person to quickly on-board and build effective working relationships with all the lines of business, digital consultants and various Marketing Leads around Canada Life UK.
The role is based in Potters Bar, however some travel to London, Bristol and other UK locations is anticipated.
What you’ll do
Who you are
What you’ll like about working here
As a Canada Life UK colleague, you’ll receive a competitive salary and comprehensive reward package including car allowance, income protection, private medical insurance and life assurance, along with a generous pension and bonus scheme. You’ll also receive the support you need with your personal and professional development.
Our focus is to have an engaged, committed and motivated work force, operating in a high performing and collaborative culture. We want to create an organisation that offers opportunities for all our people to develop their skills and talent, and build rewarding careers with us.
Diversity and inclusion
Canada Life is committed to a diverse and inclusive workplace. Our role as an employer of choice is to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences.