JOIN BROMPTON BICYCLE IN CREATING URBAN FREEDOM FOR HAPPIER LIVES!
Our purpose is to change the way people live in cities. By providing the means to commute or explore with a bike that you can take anywhere and store anywhere, we can make cities happier places to live. We want to increase people’s freedom, improve their health and reduce society’s impact on the environment. We make more than just a bicycle, and we are more than just a bicycle company.
We continue to make the Brompton in West London, where we started in 1975. Brompton now offers 16.5 million combinations on the bike, every one of which is still made by hand in London. It is now estimated that there are over 80,000 Brompton bikes in London. Three-time winner of the Queen’s Award for Enterprise, the company sells over 45,000 bikes in 44 countries around the world every year. Sales have been growing at a fast rate with the help of Brompton Junction retail stores in London, Barcelona, Munich, Beijing, Milan, Hamburg, Shanghai, Chengdu, Amsterdam, Tokyo and Kobe and we don’t plan on stopping there.
This role requires a proactive individual with both the creativity to deliver engaging email marketing to Brompton subscribers, and a keen eye for detail to analyse email campaigns and spot improvement opportunities. Reporting directly to the Customer Relationship & Loyalty Manager, this is a new role within an expanding team, signifying the growing importance of providing an exceptional customer experience in line with our premium brand.
This is an exciting time to join the Marketing team as we continue to drive global demand with brand development and customer experience at the forefront of our plans. We are placing strategic focus on how consumers interact with the Brompton brand through the subscribing, buying and ownership journey, with the aim of providing a seamless experience, regardless of touchpoint or retail channel.
The CRM & Email Marketing Executive will help develop and deliver the customer engagement strategy via email marketing, leveraging CRM insights, marketing technologies and best practice expertise.
Measures of Success
Email Marketing & Customer Life-cycle Management
Acquisition & Database Development
Reporting & Insight
We are looking for someone who has knowledge and experience in personalised email marketing and CRM, ideally within an omnichannel environment. The successful candidate will have experience in managing databases, building email content calendars, creating emails via email broadcast tools and analysing email performance. You will have an analytical approach, a spark of creativity, enjoy problem solving and have a desire to disrupt the status quo. You thrive in fast paced, entrepreneurial environments and are motivated by delivering tangible results.
Personal Attributes and Skills
Job requirements Experience
Job Personality Profile
The Job Profile indicates that the person in this job should be friendly, assertive, independent, quick paced and have the ability to motivate others. Contact ability and communication are also likely to be key notes, as the job environment may require the active influencing and persuading of a variety of people in changing situations. The generation of many contacts and involvement in selling a product or concept by gaining willing acceptance may be important within the function. The incumbent should enjoy challenging situations and have the flexibility to work in an unstructured environment where there is freedom to act and the authority to take decisions.
Influence (High I)
Dominance (High D)
Compliance (Low C)
Steadiness (Low S)
The Company reserves the right to vary or amend the duties and responsibilities of the post holder at any time according to the needs of the Company’s business.
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods or otherwise to balance the workload…… click apply for full job details