Digital (Paid Media) Executive
London, GB, W4 5YB
Date: Aug 6, 2021
Req ID: 3563
Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world.
Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media.
Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe.
The Global Subscriber Acquisition team acts as an internal global marketing team that handles the media strategy, buying, execution, and reporting of all media vehicles with the goal of driving multiplatform consumption of Discovery Inc’s networks and subscriber growth for our Direct-to-Consumer (DTC) products. We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build and support products with the global leader in real life entertainment.
This role sits within the Global Subscriber Acquisition team, specifically within the Paid Acquisition Strategy pod, supporting the growth of the rapidly growing discovery+ offering in EMEA. The Strategist will work alongside & support the Manager with all elements related to campaign planning and execution.
You’ll be charged with developing a clear, coherent, data-driven strategy to find qualified, efficient subscribers at scale in conjunction with the internal Investment/Buying portion of the Global Subscriber Acquisition team and with key internal stakeholders. If you want to work on the future of media alongside amazingly talented colleagues, then this is the place for you.