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Ledger Bennett is looking for an experienced Head of Marketing Performance to join our UK team.
As our industry has developed its capability in-house to measure marketing influence on revenue, there is now an increased requirement to help B2B organizations to test, learn, analyze and respond quickly to performance metrics – both good and bad! There is also a sharp increase in the Chief Revenue Officer (CRO) role that is responsible for every activity that generates revenue: marketing, sales and customer success.
This gives Ledger Bennett an opportunity to create a new function: Performance and Analytics. This function requires a leader (Performance Director) to drive a performance-led culture both internally at Ledger Bennett and externally.
What will my new role involve?
Joining our team as our Head of Marketing Performance, you will be responsible for expanding our remit of performance metrics and analysis to cover the remit of the CRO. This will involve:
Our ideal Head of Marketing Performance
We are looking for a Head of Marketing Performance who can demonstrate an excellent understanding of the B2B market space. Our ideal candidate will need to have experience of creating testing methodologies that are valid for B2B organizations globally to identify CRO opportunities across the full marketing and sales funnel. You will also require the following skills and competencies:
What can we offer you?
As our Head of Marketing Performance, you will be entitled to a highlycompetitive salary plus a range of benefits including:
Why work for Ledger Bennett?
At Ledger Bennett you will implement best-in-class marketing solutions and adopt new and emerging technologies.
We are a well-established business of experienced digital marketing professionals working in global teams to deliver data-driven solutions to complex marketing, sales and customer success problems.
We are growing rapidly with new offices in London, San Francisco and Chicago established in 2017. Joining us now you will be part of a fast-paced and innovative agency and will have a chance to be a key part of this growth.
If you have the skills and experience to excel as our Head of Marketing Performance, click APPLY with your resume…… click apply for full job details